Magued Afifi is Senior Supply Chain Production Director for MEA, Turkey, and Central Asia at Henkel Consumer Brands. A seasoned leader with over two decades of experience in the FMCG industry, Magued has a proven track record in manufacturing excellence, engineering project leadership, and cultural transformation across the Middle East, Africa, and global markets.

‍
He is recognized for building high-performing organizations, driving lean manufacturing standards, and delivering complex initiatives that optimize operations and accelerate growth. Throughout his career, Magued has successfully led large-scale projects, including greenfield and brownfield plant setups, regional engineering strategies, and digital transformation programs—shaping resilient supply chains and future-ready manufacturing ecosystems.