A strategic marketing leader with over a decade of experience driving growth, transformation, and innovation across international B2B markets — currently leading Marketing and Specification Management for Henkel’s construction adhesives business across the IMEA region.

My life and career have taken me across the UK, Egypt, and the UAE, from where I am managing diverse markets and dynamic teams. I thrive at the intersection of strategy and empathy — building brands, aligning cross-functional efforts, and turning complexity into clarity.

But my story isn’t just about boardrooms and business plans. I’m also a mother of four, navigating the beautiful tension between ambition and presence which has reshaped my leadership: it taught me resilience, prioritization, and the power of showing up fully.

What drives me is impact — not just hitting targets, but creating lasting value for people, teams, and businesses. I believe in leadership that is human, values that are lived, and success that leaves others stronger.